Author Index

A

  • Aali, Samad Segmentation of Target Customers Based on Factors Affecting Customer Engagment [Volume 9, Issue 4, 2023, Pages 192-216]
  • Abdollah, Naami Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
  • Abdollah, Nami presetting a model for selection and developing brand with an emphasis on the role of strategies [Volume 9, Issue 1, 2022, Pages 75-91]
  • Abdulla Mahmood, Ashty Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
  • Ahmadi, freyedon An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province) [Volume 9, Issue 3, 2022, Pages 19-33]
  • Ahmadi, Mohammad Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Akhavanfar, Amir Providing of a Model for Influencer Marketing in the purchasing and consuming of domestic products : A Grounded Theory Approach [Volume 9, Issue 1, 2022, Pages 113-133]
  • Akhavan Kharazian, Maryam The effect of buying motivations on customer stickiness with the mediating role of customer attachment and perceived value in cyberspace [Volume 9, Issue 1, 2022, Pages 207-229]
  • Akhlaghi, Ahmad presetting a model for selection and developing brand with an emphasis on the role of strategies [Volume 9, Issue 1, 2022, Pages 75-91]
  • Alamtabriz, Akbar Analyzing the Impact of Networking with Consumers on Retail Industry Performance: The Modifying Role of Entrepreneurial Orientation and Market Knowledge [Volume 9, Issue 2, 2022, Pages 64-83]
  • Ali Ahmad, Uones Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
  • Alizadeh Meshkani, Fataneh Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
  • Amiri Sardai, Zohreh The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Araghi, Majid Segmentation of Target Customers Based on Factors Affecting Customer Engagment [Volume 9, Issue 4, 2023, Pages 192-216]
  • Aslami, Sepideh Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Atiyeh, Azarshab Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Azad, Naser Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]

B

  • Bahrainizad, Manijeh Recognizing Consmer Reaction and Involvment to Advertising Hashtag: An Approach Based on Market Segmentation using Self-organizing maps [Volume 9, Issue 2, 2022, Pages 20-39]
  • Bakhshizadeh Borj, Kobra The Relationship between gamification, brand engagement and brand value from the perspective of customers [Volume 9, Issue 3, 2022, Pages 88-112]
  • Barmar, Nima The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]

D

  • Dehdashti Shahrikh, Zohreh Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2023, Pages 23-43]

E

  • Esfidani, Mohammad Rahim The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]

F

  • Farzin Far, Zohreh The Effect of family Role and peer communication about consumption on Compulsive Buying [Volume 9, Issue 4, 2023, Pages 90-109]
  • Fayez, Ali Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2023, Pages 156-172]
  • Fegh-hi Farahmand, Naser Segmentation of Target Customers Based on Factors Affecting Customer Engagment [Volume 9, Issue 4, 2023, Pages 192-216]
  • Feiz, Davood Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2023, Pages 69-89]
  • Foroudi, Pantea The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2023, Pages 110-136]

G

  • Ghaedy, Adel The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2023, Pages 110-136]
  • Ghandvar, Parisa Designing Theoretical Model of Customer Experience in Retail Mobile Applications with an Emphasis on Flow Theory [Volume 9, Issue 2, 2022, Pages 40-63]
  • Gharehbighlo, Hossein Segmentation of Target Customers Based on Factors Affecting Customer Engagment [Volume 9, Issue 4, 2023, Pages 192-216]
  • Gharibnavaz, Nader Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Ghaseminezhad, Mina Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]

H

  • Hamdi, Karim The effect of social networks on online brand relationships: The moderating role of online brand experience [Volume 9, Issue 3, 2022, Pages 177-198]
  • Hassangholipour Yasouri, Tahmoureth The Effect of Humor Types on the Advertising Virality: Humor Style and Social Ties of Consumers in Social Networks [Volume 9, Issue 3, 2022, Pages 1-18]
  • Hataminasab, Seyyedhasan Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]
  • Hendijani, Rosa The Effect of A Fit Between Regulatory Focus and Advertisement Message on Consumer’s Perception of Waiting Time: A Lab Experiment [Volume 9, Issue 3, 2022, Pages 147-176]
  • Hoshyar Moghadam, Bahareh The Relationship between gamification, brand engagement and brand value from the perspective of customers [Volume 9, Issue 3, 2022, Pages 88-112]

I

  • Izadi, Behzad Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2023, Pages 44-68]

J

  • Jami Pour, Mona The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications [Volume 9, Issue 4, 2023, Pages 1-22]
  • Javaheri, Bakhtiar Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]

K

  • Kafashpoor, Azar The mediating effect of hedonic and functional brand images on the relationship between social media advertising content, sales promotion content and behaviuoral intention [Volume 9, Issue 4, 2023, Pages 173-191]
  • Kashi, Ehsan Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2023, Pages 69-89]
  • Kazemi, Ali Investigating the effect of professional dimensions of sale person behavior on consumer loyalty through the mediating role of Enjoyable Interaction and perceived risk (Case of Rahsazan Tabiat Safahan Cooperative Company [Volume 9, Issue 2, 2022, Pages 137-157]
  • Kazemi, Somayeh Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Keramati, Mohammad Ali Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
  • Khodadad kashi, Farhad Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2023, Pages 137-155]
  • Kiaei, Mehdi Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2023, Pages 23-43]

L

  • Latifian, Masoud Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]

M

  • Mahmoudian, Abed Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2023, Pages 44-68]
  • Mehrara, Mohsen Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2023, Pages 137-155]
  • MOHAMMADI, AMIN The effect of social networks on online brand relationships: The moderating role of online brand experience [Volume 9, Issue 3, 2022, Pages 177-198]
  • Mohammadian, Mahmoud Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2023, Pages 23-43]
  • Mohammady, Samira Investigating the Impact of COVID-19 Pandemic on Consumer Behavior in Kurdistan Region of Iraq [Volume 9, Issue 3, 2022, Pages 34-55]
  • Mousavi, Sayed Najmmedin Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]
  • Mousavijahromi, Yeganeh Instagram social media valuation with conditional valuation approach (Case study of users in Tehran) [Volume 9, Issue 4, 2023, Pages 137-155]

N

  • Nasehifar, Vahid Customer experience modeling with theme analysis; In line with customer management in the automotive industry [Volume 9, Issue 4, 2023, Pages 23-43]
  • Nayebzadeh, Shahnaz Identify brand linguistics indicators and its impact on the components of consumer psychology (Case Study: Food Industry) [Volume 9, Issue 3, 2022, Pages 113-146]

R

  • Rajabipoor Meybodi, Alireza The Effect of family Role and peer communication about consumption on Compulsive Buying [Volume 9, Issue 4, 2023, Pages 90-109]
  • Rezaee, Monir The Effect of A Fit Between Regulatory Focus and Advertisement Message on Consumer’s Perception of Waiting Time: A Lab Experiment [Volume 9, Issue 3, 2022, Pages 147-176]
  • Rostamzadeh, Reza Segmentation of Target Customers Based on Factors Affecting Customer Engagment [Volume 9, Issue 4, 2023, Pages 192-216]
  • Roustakhiz, Behrouz Usage of consumer-centric cultural marketing in the cycle of reproduction of Iranian costumes; Using the East Asian Countries’ Experiments [Volume 9, Issue 1, 2022, Pages 1-31]
  • Rouzfarakh, Abdoulla Investigating the mediating role of functional and emotional value in relation to consumer experience and consumers' intention to repurchase (Case Study: consumers of sports shops in Yasuj ) [Volume 9, Issue 4, 2023, Pages 44-68]

S

  • Sabri Razm, Atena The Challenge of Implementing Mobile Health Applications in the Corona Crisis: Identifying Factors Affecting the Experience Quality in Mobile Health Applications [Volume 9, Issue 4, 2023, Pages 1-22]
  • Sabzali Yamaqani, Kobra Comparing and Integrating Location Selection Criteria’s and Indicators of Chain Stores from The Perspective of Customers and Retail Industry Experts with Geomarketing Approach [Volume 9, Issue 2, 2022, Pages 84-121]
  • Sadegh Vaziri, Faraz Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
  • Salehian fard, Roghayeh The Relationship between gamification, brand engagement and brand value from the perspective of customers [Volume 9, Issue 3, 2022, Pages 88-112]
  • Seyyedamiri, سیدامیری The Impact of Multi-sensory Marketing on Advertising Effectiveness Mediated by Consumer Attitude towards Advertising (Studied Case: Online Retail Industry) [Volume 9, Issue 4, 2023, Pages 110-136]
  • Shahriari, Mehri Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2023, Pages 69-89]
  • Shahtahmasbi, Esmaeil Iranian main ethnicity attitudes towards domestic and foreign products based on the dimensions of Consumer Ethnocentrism and perceived economic conditions [Volume 9, Issue 2, 2022, Pages 180-197]
  • Sharaei, Fatemeh Investigate the drivers of re-use intent in P2P joint ventures (Case Study: Tapsi) [Volume 9, Issue 2, 2022, Pages 1-19]
  • Shoja, Ali Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
  • Soleimani, Maryam Factors Influencing Social Commerce Intention from a Consumer Perspective with Emphasis on Mediating Role of Perceived Risk; Case Study: Social Media Users in Isfahan Province [Volume 9, Issue 2, 2022, Pages 158-179]

T

  • Tabatabaei Mozdabadi, Seyyed Mohsen Investigating the Effect Of Using Cyberspace Tools On Customer Loyalty (Case study:Bank Shahr, Semnan province) [Volume 9, Issue 4, 2023, Pages 156-172]
  • Tabavar, Ali asghar The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]
  • Tavakkoli-Moghaddam, Reza Assessing Research and development strategies with customer satisfaction (A case study on automotive battery industries) [Volume 9, Issue 1, 2022, Pages 182-206]
  • Tavreh, Naser Analyzing the role of intimacy on consumer behavior of electronic products in Kermanshah province by considering the emotional and functional dimension of the brand [Volume 9, Issue 2, 2022, Pages 122-136]
  • Tavreh, Naser An Analysis of the Influence of Organizational Buyers' Behavior from Corporate Social Responsibility (Case Study of Government Organizations in Kurdistan Province) [Volume 9, Issue 3, 2022, Pages 19-33]

V

  • Vazifedoost, Hossein The effect of social networks on online brand relationships: The moderating role of online brand experience [Volume 9, Issue 3, 2022, Pages 177-198]

Y

  • Yaghoubi, Nour mohammad The effect of content marketing on Iranian handmade carpets demand’s with using the Data-grounded technique [Volume 9, Issue 1, 2022, Pages 158-181]

Z

  • Zaravandi, Hamed Investigating the effect of brand moral violations on the feeling of hatred and betrayal of Iranian consumers and the resulting behaviors on social media [Volume 9, Issue 1, 2022, Pages 55-74]
  • Zarei, Azim Movement Pattern and Customer Behavior Analysis in the Store with Emphasis on Gender Factor [Volume 9, Issue 4, 2023, Pages 69-89]
  • Zarnegarian, Yoosef Identifying the factors affecting the formation of Graveyard Brands Based On Customer Perception (Case study of group of beverage companies in food industry) [Volume 9, Issue 1, 2022, Pages 134-157]